To comprehend drip marketing, it's important to first understand the function of an autoresponder. An autoresponder has an automatic way to send email messages to current and potential prospects. That introduces the question, how do these people can get on the list actually? How do they set up a relationship with the business, whether online or offline, where in fact the company now has their email?
Generally, there are two ways people be a part of a contact list. Either they have bought something from a business, and through the procedure of the sales, their email was captured and maintained for future mailings, or they have got enrolled in a free surprise of some kind and so have willingly given the e-mail address to the business. For instance, often you will notice an offer of a free of charge eBook on a specific topic in trade for a name and email.
After the customer is registered within the autoresponder system, the "drip" advertising campaign or drip marketing switches into effect. The client will receive regular messages, all rewritten, and everything set up in a certain rational order. These email messages will keep the business, product, or service before the client for so long as the client remains on the email list. In the bottom of every email, there must be an unsubscribe hyperlink, therefore the customer can remove himself from the e-mail list anytime.
However, in case a good drip advertising campaign has been setup, where in fact the customer is acquiring good information regularly and is also not being bombarded with sales pitches, the client will likely stick to the list. The situation with a drip advertising campaign is when it degenerates into one sales page after another. While an intermittent offering of something or service you think the client want is satisfactory (in the end, he registered along with you for grounds, he was considering this issue) it isn't appropriate to bombard him with sales pitches daily. As the word moves, "it gets old" or it could even be looked at "autoresponder madness". An excessive amount of anything, including sales pitches, is too much.
However, if the idea of service to the client is considered, if the idea of providing real value to the client is considered, it will not be difficult to create some messages around a certain topic or specific niche market that could provide value to the client. The worthiness of mailing out emails almost every other day roughly with valuable information is a marriage of trust is established, and we will obtain someone we trust. Then, because of this romantic relationship of trust, when you do offer something the client might likely need or want, there's a greater potential of any sale. Done appropriately, a drip advertising campaign can offer value to both customer and business.
